Roxy Keeping
Brand Storyteller
Roxy is our Brand Storyteller — the perfect job for a creative who can’t help but romanticise absolutely everything. Our full-time fantasist with a flair for adjectives and a healthy disregard for reality. She’s living proof that if you dream hard enough, someone will pay you to write about elephants, treehouses, and sundowners in the bush. She spends her days bringing the Hidden Africa story to life, serenading camps into the spotlight, and (hopefully) convincing you to throw your phone out the window and go on safari.
Roxy’s fate as a travel copywriter was as surprising as it was inevitable. Like most good travellers, she took the scenic route to get here. The height of her creative career wasn’t her Fine Art degree or even landing this gig, but her teenage plot to overthrow Anna Wintour at the helm of Vogue. Or, how she managed to turn a ski season into a fashion merchandising career (hi there, Ralph). Some fashion detours, an almost one-way surf trip to Lombok, and some pretty solid travel writing practice later, and she eventually found her way to us. Call it serendipity, or the noble pursuit of work that feels like play.
As a lifelong subscriber to the idea that travel might just solve everything, and a strict believer in dreaming big or not at all, she fits in pretty well around here. When she’s not conjuring up brand magic or writing poetic odes to the bush, she’s most probably in the ocean. Or, at the very least, fantasising about it. Otherwise, you'll find her on a mountain, hitting something with a racket, taking photos of anything in her vicinity, or googling how to free up space on her phone (go figure).